Marcel Fuentes is a content executive and producer with over 15 years of experience developing and producing unscripted formats, branded content, and culturally resonant storytelling across streaming, broadcast, and international markets.  

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His work spans both studio systems and independent ventures, collaborating with companies like ColorCreative (Issa Rae), Wilmer Valderrama Enterprises, and NHNZ Worldwide (New Zealand) to craft formats that range from docuseries to large-scale global formats. Marcel’s development approach balances sharp creative with market-savvy strategy, delivering content that resonates across platforms—from FAST to international cable.  

 

As VP of Unscripted Content at Stage 13, a Warner Bros. Television studio pod, Marcel led the development and production of bold, award-winning series that championed new voices and global perspectives. His credits include The CW’s “March”, HBO Max’s “Family Style”, and Netflix’s “Cooking on High”, among others. He also spearheaded branded partnerships with Frito-Lay, T-Mobile, and Heineken, merging authentic storytelling with strategic brand objectives.  

 

On the branded side, Marcel has created integrations and companion content for Toyota, Metro PCS, Chime, Chrysler, and MorningSave, aligning each campaign with the DNA of the show and its audience. At The Jennifer Hudson Show, he produced custom content for Starbucks, Walmart, and Ben’s Original, including the show’s first-ever digital original series (with Whirlpool) and its first full-episode integration (with the W.K. Kellogg Foundation) in honor of the National Day of Racial Healing.  

 

Whether collaborating with talent like Nina Parker, Affion Crockett, or Fred Schmidt, or producing formats like La Voz Kids (The Voice) and Top Chef for international markets, Marcel brings a grounded, inclusive, and innovative approach to everything he touches.  Based in Los Angeles and a UCLA alum, Marcel is passionate about creating content that feels real, connects deeply, and moves the industry forward.